Life...Fun and Kentucky Real Estate

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How One Greeting Card Made A Impact For 30 Years

People that know me know I love to say..."Back in the day" (meaning: It happened a long time ago, but I don't have the exact year). Well, this did happen "back in the day" and I remember it clearly.

Each winter, I would have a Christmas party. It was a major blowout and the whole house would be packed.

Within my group of friends, I was the only one to have a party. They didn't have their own parties, they only came to mine. It was an odd situation and I finally stopped having them. Aren't people supposed to reciprocate? It's just good manners. 

Anyway, I would send invitations and spend lots of time and money making sure I had everything perfect. For years, I had the Christmas party, people enjoyed it and then it was forgotten.

One time a friend brought his brother to the party. I had not met him before. A few days later, I received a thank you card in the mail from him. It was puzzling because at first when I looked at the envelope I had no idea who it was! I was happy at least one person had enjoyed all my hard efforts.

Out of all my friends, a virtual stranger had bothered to take the time to thank me. It made a lasting impression.

To this day, I have always remembered this.

How one small thank you card made an impact on how I think.

Why don't we send a card of gratitude for even a small kindness or just send one to someone having a hard time?

Send out cardsYou never know how much it means sometimes to open the mailbox and find a greeting card. People need validation that they exist in the world. That they are doing the right thing or that you care.

Did you know that only 28% of emails are opened? Only 48% of letters? But 98% of old fashioned greeting cards are opened and read??

Shocking...huh? I just found this out recently.

About 6 months ago, I discovered a way to send cards of gratitude with a company called Send Out Cards. I always think I find just the right thing when I am supposed to.

What I loved about this online company was that it was the ultimate contact management system where I could send a real paper card that looks better than a Hallmark card. I can use my pictures and my own handwriting font and signatures. I can even send a gift! They have 15,000 cards to pick from too.

I think the reason now that people don't send cards is that it is time consuming and expensive. You have to drive to a store, pick one out, pay up to $5.00 for it, write in it, buy a stamp and put it on then find some way to mail it. To send a gift with it is more mind-boggling! It's not always EZ.

At send Out Cards it costs around a buck, takes about 5 minutes and they mail it for you.Even with a gift! Brainless...huh?

Anyway... just wanted to share something that has made my life and real estate business so much easier. Plus it's nice to send random cards to people that need a pat on the back. You never know who might remember your small kindness years down the road.

Think of your business for referrals and think of doing good in the world. People just want to know you care.

I set up a gift account so you can check out the cards or watch a video on how it works. Make a free card to see for yourself how great they are. Don't just take my word for it!  

 

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 Lizette Fitzpatrick- Principal Broker at Lizette Realty.

For more information on Kentucky Horse Farms and Lexington KY real estate
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 Copyright © 2010 By Lizette Fitzpatrick, All Rights Reserved

*How One Greeting Card Made A Impact For 30 Years*

BTW - I was not paid by Send Out Cards to do a testimonial. I actually paid them to be able to use their fabulous service. Imagine that!!!

Comment balloon 5 commentsLizette Fitzpatrick • June 13 2010 11:43AM

Comments

Lizette,

I know you have talked about this before and it seems like a great idea. I like getting cards in the mail too. With Email I never know whether some unidentified sender might disable my computer.

Posted by Steven L. Smith, Bellingham WA Home Inspector (King of the House Home Inspection, Inc.) over 8 years ago

HI Lizette - great post.  I believe most people do not know how to market and how important it is to stay in touch with clients- former, current and future.

An expression of appreciate and gratitude goes a long way in any one's world.  Taking time to write a few words and actually send them in this busy society is rare.

Send OUt Card campaigns work when you scheduled them and insert the information to activate and work this into your marketing budget.

Posted by Eileen Burns, FL Probate Agent, Hotel & Land Specialist (Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach) over 8 years ago

Steven - I know to some it may sound like an old-fashioned way to stay in touch but with computer viruses and spam it's time to get back to heart-felt greeting cards.

Eileen - You are right! The good thing is that it is all a tax deduction and most profitable businesses can use that and also all the referrals it brings. As my Dad would have said...it takes a little money to make money. It this case it more than out weighs any costs. If some people wish to use it as a business... you actually make money for a residual income.

Posted by Lizette Fitzpatrick, Lizette Realty, Lexington KY MLS - Kentucky Homes (Lizette Realty - Richmond KY) over 8 years ago

Lizette,

 

I love getting greeting cards!!!!  Thanks for the tip.

 

Lori Cofer

Posted by Lori Cofer, REALTOR, Moscow Idaho Real Estate (Beasley Realty) over 8 years ago

Send Out Cards has defiantly improved my business. I send them out on every house I list. The sellers and neighbors love it as it truly promotes the home to everyone.

My favorite is that I get a picture of all my buyers after closing and send a introduction card to the whole neighborhood. I am amazed that the neighbors that call me thanking me for the card of introductions, they let me know thay haven't made it over yet or they appreciate that this makes it easier to go to the door and say hello.

Send Out Cards is worth its weight in gold in my Real Estate business.

Posted by Marie Westerman, New Homes Sales Specialist Evans GA REALTOR (Blanchard and Calhoun Real Estate/ Wilson Parker Homes) over 8 years ago

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